Cinema as an advertising channel
In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:
\nHow has the cinema as an advertising product performed in 2015; new tech and its impact digital \xa0what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business?\n\xa0\nPlus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:
\nRetail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.