Branding, food packaging and marketing

Published: April 27, 2014, 1:11 p.m.

In this podcast I interview Keith Bohanna. Keith is part of a boutique consultancy, NearFuture, \xa0which helps businesses and organisations make sense of their evolving commercial strategies for dealing with digital.

\n\xa0\nHe also has a core passion for small scale food producers & the role that branding and marketing plays in their growth. His blog, Biabeag, contains nearly 200 blog posts on this topic since 2010.

He kicked off a series of very successful Meet The Maker events in January and is now running a one day event\xa0Outstanding By Design\xa0taking place on May 10th. In this podcast we discuss the speaker line-up and some of the issues surrounding branding and packaging design for artisan food producers.