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An interview with keynote speaker at the inaugural Augmented Reality Marketing Conference, taking place in Dublin on April 15th, 2014 - Mike Halstead. Mike \xa0is Managing Director of\xa0HH&S Group\xa0has more than 30+years in promotional marketing. He has a track record of employing new\xa0technology into tried and tested promotional mechanics. He\xa0Joined Saatchi & Saatchi in 1981 as a graduate recruit and in 1983 moved over\xa0to the newly created Saatchi below-the \u2013line marketing agency The Sales\xa0Promotion Agency, becoming Group Account Director on British Airways\xa0account.

In 1987 he founded a new sales promotion agency HH&S Group with Associated\xa0Newspapers, Pepsi and Pizza Hut amongst the first clients. Associated\xa0Newspapers is still a client after 27 years. Developed one of the early TXT2WIN
In 2007 Mike created the digital consultancy m2end specialising in Augmented Reality.
Clients include Volvo, Turner CNN, Royal Mail and Marston\u2019s.

Mike\u2019s presentation will be on Augmented Reality and Sales Promotion.
A new channel for tried and tested SP mechanics
A perfect match. AR, new digital technology channel with lots of functionality, a little misunderstood but bags of \u201chyped\u201d potential and Sales Promotion the established, much used and abused, tried and tested, always looking for a new suit to reinvent itself. The backbone of many a brand and marketing campaign. Is this a good match? Does this relationship have the staying power or just another one night fling?