2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. Ward
In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.
\n\nOur discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.
\n\nAmong the examples and points discussed:\xa0
\nMelt Bar and Grill
\nWhy the 'Next Best Thing' is not the most important thing
\nInstagram Direct
\nOreo Superbowl Tweet
\nBeyonce's unconventional album release
\nNike - The Data Company
\nKeogh's Irish Crisps - the story of the potato field
\nPantene's Anti-Sexism Adverts
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