How the Trump Campaign Lit a Billion Dollars on Fire

Published: Sept. 18, 2020, 4 a.m.

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The Trump campaign raised more cash than just about any campaign in history\\u2014and it\\u2019s still broke, pulling TV ads in big states and slowing down key data operations. On the latest episode of The New Abnormal, Rick Wilson breaks down for Molly Jong-Fast\\u2014and the rest of us\\u2014how Team Trump managed to burn a billion bucks. First off, the Trump spent something like $400 million to raise that billi, an absolute ungodly sum, straight into the fundraisers\\u2019 pockets. So you\\u2019re down to $600 million. Then you take the Trumps\\u2019 skim off the top, call it 20%, and you\\u2019re at $480 million. Throw in some bonehead moves, like $11 million on Superbowl ads and another million on D.C. market ad buys. Layer in $20 million per month in staff costs and\\u2014well, it ain\\u2019t the first enterprise Trump has run into the ground. But that doesn\\u2019t mean you should count Team Trump out of the election. \\u201cThere\'s nothing they won\'t do to hold power,\\u201d Rick says. \\u201cIf Donald Trump was told tomorrow, \'you have to go personally kill Ruth Bader Ginsburg.\' He would do it. If Donald Trump\'s told tomorrow that you have to feed Melania to dogs, he would do it. This guy has to hold power or he is in the deepest possible hole.\\u201d Then! Molly talks about taking part in a COVID vaccine trial\\u2014to show the skeptics on the left that it\\u2019s safe. Former Obama national security aide Ben Rhodes talks about how world leaders have \\u201calready moved on\\u201d from America. And progressive congressional candidate Jamaal Bowman dishes on the advice he got from AOC: \\u201cJamal, don\'t be shocked when you get here. It\'s like an upside down world.\\u201d Plus! Fascist Huckleberry Hound! \\u2018Sexy\\u2019 Ben Shapiro! Gourmet food stores filled with Antifa! Teen trolls! And the Trump campaign kid who\\u2019s monitoring this pod for his slice of that billion-dollar pie.


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