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This week\'s episode #218 we are joined by Patrick Mahoney from Manhead Merch to discuss music merchandise. Why you should consider partnering with someone to produce and sell your merch. What is licensing when it comes to your logo and likeness. Why merchandise is more than just a black t-shirt. Why you shouldn\'t ignore the black t-shirt... and so much more!

Patrick Mahoney, Manhead Merch, www.manheadmerch.com

Patrick Mahoney has been a part of music and entertainment merchandising for over twenty years with practical experience in every facet of the industry - artist relations, operations, production, licensing, sponsorships, budgeting/finance and administration. Fifteen of those twenty years have been spent in senior level positions based in New York, London, Los Angeles and Nashville. Patrick also has a high level of practical experience in other areas of the music industry including artist management and tour production and accounting.

Despite his varied experience, Patrick still considers working with the artists his favorite endeavor. There are hundreds of bands on his "worked with" list including Oasis, Radiohead, Godsmack, Slipknot, Moby, Mudvayne, Of Monsters And Men, Fall Out Boy, Train, Yes, Danzig, Rush, Suicide Silence, Blues Traveler, The Moody Blues, Blood On The Dance Floor, Phish, The Moody Blues, Jimmy Cliff, Fall Out Boy, In This Moment, Brian Setzer and Sarah McLachlan.



If you are interested in speaking with Michael about what he can do to assist with marketing needs\\xa0message him with the contact form.

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael\'s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com\'s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for KISS, ACCEPT, SOiL, Tantric, Killer Dwarfs, Dream Theater, Little Caesar, Narada Michael Walden, Motley Cr\\xfce,'