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The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Paul Zak says there\\u2019s a scientific formula to consistently create extraordinary experiences, and that the data show that those who use this formula increase the impact of experiences tenfold.

Shermer and Zak discuss: neuroeconomics, neuromanagement, and neuromarketing \\u2022 Zak\\u2019s work with the CIA and DARPA \\u2022 immersion and how is it quantified (with a formula) \\u2022 monotony of the mundane \\u2022 the ordinary and extraordinary \\u2022 peak-end storytelling \\u2022 immersion in advertising, entertainment, education, attractions, and retail \\u2022 what makes a great movie or successful unscripted TV show \\u2022 novelty \\u2022 sensitivity training programs in universities and corporations \\u2022 how to give a TED talk \\u2022 immersion and political candidates \\u2022 marriage and immersion \\u2022 The Bachelor: Ben\\u2019s season \\u2022 happiness, flourishing, meaningfulness, purposefulness and immersion.

Paul Zak is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers and more than 18,000 citations. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. He frequently appears in the media, including Good Morning America, the BBC, NBC\\u2019s The Today Show, CNN, and Fox & Friends. His groundbreaking research has been reported in the New York Times, Wall Street Journal, Time, The Economist, Scientific American, Forbes, and many other publications.