187. Robert Cialdini Influence: The Psychology of Persuasion
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In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini \\u2014 New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion \\u2014 explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini\\u2019s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?
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