The Media Coach 16th March 2012

Published: March 16, 2012, 2 a.m.

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Hints and tips for media appearacnes, speaking and soclail media. This week; We\\u2019re all the same; Why bad news sells; Paddy Power; No coffee for mums; But what do you think?; Online brevity, offline detail; Tracking the Twitter buzz; An interview with Martin Corck; Music from Kate McRae.

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