Transwestern: Surveying GenX-ers, Neglected Middle Child In The Workplace

Published: May 19, 2016, 7:30 a.m.

b'

Matthew Dolly, Research Director, Transwestern
Matthew Dolly, Research Director, Transwestern

PARSIPPANY, NJ\\u2014Members of Generation X, those born from 1965 to 1980, \\u201cthe neglected middle child\\u201d in offices that also contain Baby Boomers and Millennials, are more like their Boomer predecessors than the younger Millennials, a recent Transwestern report discovered.

The development, real estate investment management and research firm explored the generational preferences of office employees in a recent survey of its own workers organized by New Jersey research director Matthew Dolly.

\\u201cI came up with the idea last summer,\\u201d Dolly tells GlobeSt.com exclusively. \\u201cYou\\u2019re always reading about Millennials, you have the Baby Boomers, who for the most part built up the office market. But you never read about Gen X, because they were a smaller generation and they were only the largest part of the workforce for a few years.\\u201d

Gen Xers are between 35 and 50, and in the next 20 years will be 55-70, Dolly says.

\\u201cWe\\u2019re going to be the executives, we\\u2019re going to make the decisions, so right now we have to work with the Baby Boomers and with the Millennials, their children behind them,\\u201d he says, noting that he falls squarely in the middle of the Gen X demographic.

The research and commentary, titled \\u201cThe Gen X Factor: Stuck in the Middle or Best of Both Worlds?\\u201d compares the responses of 273 Transwestern team members classified as Baby Boomers (born 1946 \\u2013 1964), Gen Xers (born 1965 \\u2013 1980) and Millennials (born 1980 \\u2013 1998).

Many developers have skipped from what Baby Boomers wanted and expected in office arrangements directly to what Millennials want, such as urban live-work-play locations, Dolly says. But Gen Xers enjoy a mix of office designs and locations, his research shows.

\\u201cThey did like the option of a private workspace and abundant light, not as many used mass transit as the millennials, but Gen Xers and Baby Boomers prefer the suburbs,\\u201d he says. Gen Xers like flexible work hours with some structure, he adds.

In nearly all cases, the responses of Gen Xers fall somewhere between Baby Boomers and Millennials, highlighting the unique blend of views this generation possesses \\u2013 a mix of seasoned experience and savvy thinking that was the fortuitous byproduct of being sandwiched between two large generations.

\\u201cAlthough Millennials are now the largest segment of the US labor force, companies that value workforce diversity benefit from a broader range of ideas and experiences,\\u201d says Dolly. \\u201cAt the same time, while it is easy to create divisions between age groups, we found that there are just as many commonalities as differences between these three influential generations.\\u201d

You can hear a podcast of GlobeSt.com\\u2019s conversation with Matt Dolly in the player below.

Some of the survey\\u2019s findings include the following:

  • Flexibility is highly valued by all generations, with only 11 percent of total respondents favoring mandatory \\u201c9 to 5\\u201d hours in the workplace. Across all groups, flex hours \\u2013 characterized by an alternative, yet defined schedule \\u2013 is preferred over no set hours, with Generation X voicing the strongest preference for this type of flexibility.
  • All generations agree that there is a high correlation between work environment and productivity. When it comes to the amenities that contribute to a comfortable environment, privacy and abundant light ranked No. 1 and No. 2, respectively, for every group of respondents.
  • Open offices, or \\u201choteling,\\u201d was viewed most favorably by Millennials, while private offices received the most votes from Baby Boomers. However, in total and by generation, respondents overwhelmingly prefer a mix of private and open office space.
  • The preference for downtown living more than tripled between Baby Boomers and Millennials, at 19 percent and 64 percent, respectively.
  • The importance of social media to professional life is inversely related to age: only 4 percent of Baby Boomers feel that social media is very important, compared to 7 percent of Gen Xers and 20 percent of Millennials.
  • Of the Generation X respondents, 56 percent reported that they identify more strongly with Baby Boomers, and 44 percent reported that they identify more strongly with Millennials. This gives Gen Xers, as a whole, a broad perspective of the wants and needs of today\\u2019s workforce.

\\u201cBecause of their age and experience, Gen Xers are often a natural fit for leadership positions,\\u201d Dolly said. \\u201cThis group is equipped to bring proven skills and thoughtful creativity that enables all generations to make valuable contributions and positions the organization to excel.\\u201d

'