Lubetkin on Communications 10/21/2017: PRSA New Jersey "Content Marketing & Storytelling Panel"
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Media relations has been a mainstay of the PR industry for decades, but that\\u2019s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results. Brand journalism\\xa0(also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company\\u2019s message are the new PR frontier. In this episode of the\\xa0Lubetkin on Communications\\xa0podcast, we present a panel program from the Public Relations Society of America's New Jersey Chapter, held October 19, 2017 in Rahway, NJ.
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