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On this edition of the Lubetkin on Communications Podcast, we speak with Crisis PR Guru Jim Lukaszewski, who has been advising senior corporate executives about handling crisis communications for more than four decades. Lukaszewski is bringing his \\u201cCrisis Proofing Your Organization (And Maybe Your Career)\\u201d workshop to the Philadelphia Chapter of the International Association of Business Communicators May 12. You can register for the workshop at the IABC Philadelphia website.

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About Jim Lukaszewski

James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America\\u2019s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America\\u2019s Crisis Guru\\xae, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action or activist opposition. He is known for taking a business approach rather than traditional PR strategies by teaching clients to take highly focused, ethically appropriate action. He is a consummate storyteller.

Lukaszewski has helped leaders in organizations large and small in literally every standard industrial classifications (SIC), for-profits, non-profits, government, military, private and public organizations. He is always retained by senior management to directly intervene and manage the resolution of corporate problems and bad news while providing personal coaching and executive recovery advice for executives in trouble or facing career-defining problems and succession or departure issues.

Throughout his career, beginning in 1974, his skills, knowledge, ability and professional leadership have been recognized continuously. His biography has appeared in more than 30 editions of various Who\\u2019s Who annual editions; he has been recognized for lifetime achievement in his profession by most of the major public relations organizations in the United States. He served for 22 years on the Public Relations Society of America\\u2019s Board of Ethics and Professional Standards (BEPS) and is now its first Emeritus member. His twelve books and hundreds of articles and monographs have informed the profession for decades. Wherever you study public relations on the planet, you\\u2019ll read something or see something from or by Jim Lukaszewski.

About the IABC Workshop

The May 12 program will run from 8:30 am-Noon at the Courtyard Philadelphia Plymouth Meeting, 651 Fountain Road, Plymouth Meeting, PA\\xa0 19462-1338.\\xa0\\xa0 Cost is $125 for IABC members, including a buffet breakfast and free parking.\\xa0 One attendee will win an autographed copy of Lukaszewski on Crisis Communication: What Your CEO Needs to Know about Reputation Risk and Crisis Management, called \\u201ca must-read for anyone who might be called upon to respond to a crisis one day.\\u201d \\xa0 \\xa0

Attendees will learn:\\xa0\\xa0\\xa0\\xa0

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• The seven crucial steps to take during the \\u201cGolden Hour\\u201d after a crisis erupts
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• The seven crucial tests any readiness plan must pass to effectively manage crisis and recover your organization
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• The seven crisis response failure profiles
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• The four crucial things leaders need to do when crisis occurs
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• The seven mistakes and gaffes leaders need to avoid
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More information at iabcphiladelphia.org.