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For more than 30 years, James Firman, EdD, has been a leading force for innovation in services, programs, and public policies for older persons.

Under his leadership, NCOA has developed many nationally acclaimed programs to improve the health, independence, and economic security of older adults. NCOA has also developed core competencies in collaborative leadership, fostering and scaling evidence-based innovations, and advocacy.

Prior to joining NCOA as president and CEO in January 1995, Firman was, for 10 years, founder and CEO of the United Seniors Health Cooperative (USHC), a nonprofit consumer organization. At USHC, he directed the development of the early versions of BenefitsCheckUp\\xae, now one of NCOA\\u2019s core bodies of work.

Also at USHC, he oversaw the development of one of the nation\\u2019s first insurance counseling programs for older adults, which helped lead to the development of the national Health Insurance Counseling and Advocacy Program (HICAP). As an advocate, he significantly influenced the development of federal Medigap legislation and long-term care insurance regulations throughout the United States.

From 1981 to 1984, Firman served as a senior program officer at The Robert Wood Johnson Foundation, where he helped develop initiatives in aging and health care finance, as well as the Interfaith Volunteer Caregivers program.

Firman has served in several national leadership roles, including Chair of the Leadership Council of Aging Organizations (three times), Board Chair of the National Human Services Assembly, and Chair of the Independent Sector\\u2019s National Advisory Committee on Charting Social Impact.

In 2015, NextAvenue named Jim to their inaugural Influencers in Aging list. He was one of 50 thought leaders, innovators, writers, advocates, experts and others recognized for their work changing how we age and think about aging.

Firman earned his MBA and his EdD from Columbia University.

Boomer Generation Radio is sponsored in part by Kendal Corporation, a Quaker-based provider of continuing care retirement communities in the Northeast and Midwest, airs on WWDB-AM 860 every Tuesday at 10 a.m., and features news and conversation aimed at Baby Boomers and the issues facing them as members of what Rabbi Address calls \\u201cthe club sandwich generation.\\u201d You can hear the show live on AM 860, or streamed live from the WWDB website.

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