45. How to Market with a Customer Focus with Chris Walker
\u201cWhen you push someone into a sales conversation they are not receptive. A sales meeting is not the place to do the education.\u201d\n\nChris Walker was fired from his last job and decided to take matters into his own hands. He generated over $2,000,000 with a team of two, a freelance video editor, and an Adobe Suite subscription, but how? \n\nIn this episode, we discuss:\n- What is account based marketing\n- Shifting back to customer focused\n- Difference in sales vs marketing \n- Why tech is not your answe