32. How to Market during a Pandemic with Tricia Gellman
Tricia is the Chief Marketing Officer (CMO) of Drift, a platform combining chat, email, video, and automation to remove the friction from business buying. She\u2019s spent 20+ years in the marketing space, with notable stops at Apple, Adobe, and Salesforce, with the past 4 years as a CMO in the startup world.\n\nWe discuss:\n\u2022Marketing and being tone deaf during COVID-19\n\u2022Identifying/moving away from bad practices\n\u2022Digital Trust and Brand Awareness\n\u2022Frictionless buying and Artificial Intelligence (A