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Published: June 21, 2020, 5:06 p.m.

Joe Soto here, the founder of the Joe Soto project, have you ever questioned whether your financial advisor was looking out for your interest? Today, we\u2019re going to answer this question.

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Which product do you think Sam\u2019s Club makes more money off? Do you think they make more money off of selling the name brand products they sell like Ralph Lauren, or do you think they're better off selling Sam\u2019s home brand polo shirt? Well, they are always going to make the most money based on the proprietary products that they sell.

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And there are a lot of companies that get into a lot of trouble and issues when they sit there and try to push their advisors towards a certain product or service because it\u2019s the home brand. So, one of the things that you should talk to your financial advisor about is, who is on your team, who helps you, who does your marketing, who does your compliance? Are your products proprietary or do you have an open platform?

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A lot of people say they want to get empowered, a lot of people say they want to learn, a lot of people say they want to elevate their finances, but very few people take the time to do the research. I want you to go and ask these specific questions; it is going to make you a better investor. I honor you for taking the time to elevate your financial IQ. Thank you for joining us today.

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