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Some Apple iOS users, who run Facebook Ads for their health or coaching business, are freaking out over the iOS14 updates and how it might change the way they advertise.\\xa0

But there is nothing to worry about. Here\\u2019s what you need to know instead:

1. Doing things the right way means focusing on the psychology of your prospective clients and not on the technology you\\u2019re using to share your message.
2. The iOS14 update allows Apple users to opt out of being pixelated so they can retarget their existence online. This means your audience can see what they\\u2019re interested in rather than a random topic on their timeline. If Apple users opt out of being retargeted then it prevents businesses from re-promoting their business to those Apple users.\\xa0
3. Facebook is changing the attribution window from 28 day conversion rates to seven days. So, if a prospect opts-in and doesn\\u2019t book a call for 3-weeks it won\\u2019t show up in your campaign.\\xa0

So, will these new iOS updates cripple your business?

Only if you allow them to. Instead of worrying or complaining about the updates, decide to make your business great. Focus on your mindset and your actions, both of which are within your control. Learn, grow, develop your skills, and find a way to win.\\xa0

If you're ready to take the next step in growing your health business, go to \\u27a1\\ufe0f https://healthpreneurgroup.com/show for our free training that has helped our clients grow.

If you've enjoyed this episode, we'd love for you to write a review.\\xa0 Go to \\u27a1\\ufe0f https://www.ratethispodcast.com/health