88-The Fundamentals of Online Business Success with Lori Kennedy

Published: April 25, 2018, 7 a.m.

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Welcome back to the\\xa0Healthpreneur\\xa0Podcast! Today on the podcast we have\\xa0another\\xa0incredible\\xa0interview.\\xa0I\\u2019ll be interviewing Lori Kennedy,\\xa0RHN,\\xa0the\\xa0founder of The Wellness Business Hub and fellow Torontonian.\\xa0\\xa0

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When she worked full-time as a Registered Holistic Nutritionist,\\xa0she realized that she lacked the fundamental skills to start up and run a business \\u2013 you know, the things they don\\u2019t teach you in school.\\xa0After hard lessons learned and money spent on mentorship, growth,\\xa0and knowledge, Lori has created a business that is changing\\xa0the game for\\xa0entrepreneurs in the health space\\xa0who want to reclaim their time and take control of their business.\\xa0

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Lori and I will\\xa0be\\xa0discussing her frustrations with one-on-one coaching, how her offering evolved to include group coaching, and why she believes everything starts with good copywriting.\\xa0She\\u2019ll also dive into her first sales funnel and process, which is very much like the one she uses today. If you\\u2019re feeling burnt out by one-on-one coaching, need some tips to make more consistent income, or are looking for a way to transition into group coaching, this will be an extremely valuable episode for you.\\xa0\\xa0

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In this episode, Lori and I discuss:\\xa0

  • When 1-on-1 coaching doesn\\u2019t work.\\xa0
  • What happens when your process is\\xa0streamlined.\\xa0
  • The two tiers of education.\\xa0
  • Copywriting to success.\\xa0
  • Offering both group and 1-on-1 programs \\u2013 and how it can work.\\xa0

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4:00 \\u2013\\xa09:30 -\\xa0How\\xa0and why\\xa0Lori transitioned from one-on-one to\\xa0group programs\\xa0

9:30 \\u2013\\xa013:00 - Her legit sales funnel, streamlined process, and repeatable system\\xa0

13:00 \\u2013\\xa018:00\\xa0-\\xa0The importance of email lists, self-investment, self-teaching, and mentorship\\xa0

18:00 \\u2013\\xa023:00 -\\xa0Copywriting as a necessary skillset\\xa0

23:00 \\u2013 29:00 -\\xa0How to move from one-on-one to group programs, or have both effectively\\xa0

29:00 \\u2013 The Rapid Five\\xa0

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