83 - The Secrets of Successful Online Summits with Bobby Cardwell

Published: April 13, 2018, 7 a.m.

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What\\u2019s up\\xa0Healthpreneurs! Welcome to episode 83 of the\\xa0Healthpreneur\\xa0Podcast. Today we\\u2019ve got Bobby Cardwell on the show! Bobby\\xa0is the\\xa0co-founder of Health Talks Online,\\xa0the largest summit platform, and Health Means, the Netflix for health.\\xa0With a background in marketing, IT, and \\u2013who would\\u2019ve guessed \\u2013 real estate, Bobby never thought he\\u2019d end up at the heart of the health space.\\xa0But, he saw and opportunity and \\u2013 in true entrepreneurial fashion \\u2013 he jumped on it.\\xa0\\xa0

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This episode is extremely valuable for anyone looking to\\xa0hone in on\\xa0what their\\xa0clients want, because Bobby gives excellent insight into discovering what that is for your own\\xa0audience.\\xa0And if you\\u2019ve got a new business that\\u2019s running as smooth as clarified ghee, he gives some pro-tips on how to handle rapid growth and sudden success.\\xa0Tune in and learn\\xa0some invaluable tips for building your business, relationships, systems, and bank account.\\xa0\\xa0

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In this episode,\\xa0Bobby\\xa0and I discuss:\\xa0\\xa0

  • Seeing an opportunity and building a business around it.\\xa0
  • The entrepreneur\\u2019s tendency to want to do it all.\\xa0
  • Knowing what your market wants and filling a demand.\\xa0
  • The importance of audience engagement, sales conversions, and money generation.\\xa0\\xa0
  • Relationships and their role in success.\\xa0\\xa0
  • Affiliate programs, promotions, and finding a system that makes sense.\\xa0\\xa0

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2:00 \\u20138:00 -\\xa0Health Talks Online; introduction, inspiration,\\xa0and beginnings\\xa0\\xa0

8:00 \\u201311:30 -\\xa0Trying to do it all yourself\\xa0and\\xa0the importance of\\xa0cultivating the right relationships\\xa0

11:30 \\u2013\\xa017:00 -\\xa0The future and evolution of summits\\xa0and\\xa0Health Talks Online\\xa0\\xa0

17:00\\xa0\\u2013\\xa019:00 -\\xa0Price increases, watching the market, and\\xa0knowing what the market wants\\xa0

19:00 \\u2013\\xa023:00 -\\xa0The metrics of online summit success\\xa0

23:00\\xa0\\u2013\\xa026:00 -\\xa0The challenges that come with success; dealing with haters and numbers\\xa0\\xa0

26:00 \\u201332:30 -\\xa0Creating based on demand,\\xa0using\\xa0affiliates,\\xa0and promotions\\xa0

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