80 - Podcasting Done Right to Build Your Online Business with Marni Wasserman

Published: April 6, 2018, 7 a.m.

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Today, I am chatting with co-founder and co-host of the Ultimate Health Podcast, the one and only Marni Wasserman. Outside of being\\xa0a fun and entertaining host of a successful podcast, Marni\\xa0is\\xa0also a nutritionist and natural chef.\\xa0Although she loves cooking and teaching, Marni found a new passion in podcasting\\xa0

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Marni\\xa0started\\xa0as an owner of a cooking school and author of two books.\\xa0But\\xa0when she recognized that her brick and mortar business wasn\\u2019t lending itself well to the lifestyle she desired, she\\xa0opted for something different.\\xa0As she\\xa0transitioned out of her cooking school, Marni\\xa0transitioned into the Ultimate Health Podcast, and she hasn\\u2019t looked back since.\\xa0\\xa0

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She\\xa0and her husband are now proud to run a wildly successful podcast. She is excited to continue building out its brand to extend to an entire wellness space\\u2014complete with products, live events, and speaking engagements all over the world. We\\u2019ll\\xa0jump into podcasting behind-the-scenes, the growth that comes from in-person to online work, and the necessary traits to succeed in any business.\\xa0Tune in and soak up some\\xa0key lessons that\\xa0any\\xa0entrepreneur\\xa0can take home, and learn what it really takes to put out content on any platform.\\xa0\\xa0

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In this episode, Marni\\xa0and I discuss:\\xa0\\xa0

  • How she and her husband, Jesse, got into podcasting.\\xa0\\xa0
  • The back-end work that no one thinks about.\\xa0
  • Sponsorships, affiliates, and tasteful advertisements.\\xa0\\xa0
  • The business side of the Ultimate Health Podcast.\\xa0
  • Getting guests on the show, maintaining the integrity of the brand, and partnerships.\\xa0
  • The transition from a physical to an online business and what it takes to succeed.\\xa0

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3:30\\xa0\\u2013\\xa09:30 - How the Ultimate Health Podcast started and\\xa0how it has gained momentum\\xa0\\xa0

9:00 \\u2013\\xa013:30 - The back-end work behind podcasting, sponsors, and social outreach\\xa0

13:30 \\u2013\\xa017:30\\xa0\\u2013\\xa0Listener support,\\xa0affiliates, and appropriate advertising\\xa0\\xa0

17:30 \\u2013\\xa019:30 -\\xa0Growing the business side of the brand\\xa0and maintaining long-term partnerships\\xa0

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