Podcasts Business The Healthpreneur Show with Yuri Elkaim 77 - How The Vegan Kind Became the UK's #1 Subscription Box for Vegans

77 - How The Vegan Kind Became the UK's #1 Subscription Box for Vegans

Published: March 30, 2018, 7 a.m.

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Today we\\u2019ve got an amazing\\xa0episode of the\\xa0Healthpreneur\\xa0Podcast that\\xa0dives into the mysterious world of subscription-based surprise-in-a-box business models.\\xa0This episode reminds us of the importance of having a recurring-revenue business model for stable, predictable income \\u2013 even if you\\u2019ve got other offerings.\\xa0\\xa0\\xa0

Today we are talking with\\xa0Scott McCulloch,\\xa0co-founder of The Vegan Kind, the largest vegan subscription box in the U.K.,\\xa0which he runs with his wife, Karris.\\xa0With a background in business banking, a dangerous knack for Facebook and social media marketing, and a passion for change, Scott and his wife expanded The Vegan Kind at a rapid rate.\\xa0\\xa0

This is a great episode because Scott\\xa0offers\\xa0stark honesty about the growing pains,\\xa0inner workings, and strategic choices they made along the way to grow a wildly successful and purposeful business. Best of all, they\\u2019ve done this while maintaining the personality and soul of their overall mission.\\xa0If you\\u2019re a\\xa0Healthpreneur\\xa0that wants insight on recurring-revenue business models, tips for lasting success, and outsourcing for sustaining growth, tune in!\\xa0

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In this episode, Scott\\xa0and I discuss:\\xa0\\xa0

  • The inspiration for his company The Vegan Kind and how it all began\\xa0
  • How his company markets and creates brand awareness\\xa0
  • Handling rapid growth and knowing when to outsource\\xa0
  • Leveraging social media for marketing and connecting with clients\\xa0\\xa0
  • Skills for lasting success and the importance of getting an early start\\xa0

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1:30 \\u2013\\xa07:00\\xa0- Scott\\u2019s background and\\xa0the\\xa0beginnings of Vegan Kind\\xa0\\xa0

7:00 \\u2013\\xa013:00 - Brand awareness, marketing, and positioning\\xa0

13:00 \\u2013\\xa019:00 -\\xa0The\\xa0evolution of The\\xa0Vegan Kind;\\xa0the\\xa0business models,\\xa0marketing, and facets\\xa0

19:00\\xa0\\u2013\\xa026:00 -\\xa0Rapid growth,\\xa0tackling problems, outsourcing, and leveraging social media\\xa0

26:00 \\u2013\\xa028:00 -\\xa0Expressing your business\\u2019s soul and personality through social media\\xa0\\xa0

28:00 \\u2013\\xa032:00 -\\xa0Skills necessary for lasting success; a drive to succeed and an early morning start\\xa0

32:00 \\u2013 40:00 - The Rapid Five\\xa0

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