Podcasts Business The Healthpreneur Show with Yuri Elkaim 77 - How The Vegan Kind Became the UK's #1 Subscription Box for Vegans

77 - How The Vegan Kind Became the UK's #1 Subscription Box for Vegans

Published: March 30, 2018, 7 a.m.

Today we\u2019ve got an amazing\xa0episode of the\xa0Healthpreneur\xa0Podcast that\xa0dives into the mysterious world of subscription-based surprise-in-a-box business models.\xa0This episode reminds us of the importance of having a recurring-revenue business model for stable, predictable income \u2013 even if you\u2019ve got other offerings.\xa0\xa0\xa0

Today we are talking with\xa0Scott McCulloch,\xa0co-founder of The Vegan Kind, the largest vegan subscription box in the U.K.,\xa0which he runs with his wife, Karris.\xa0With a background in business banking, a dangerous knack for Facebook and social media marketing, and a passion for change, Scott and his wife expanded The Vegan Kind at a rapid rate.\xa0\xa0

This is a great episode because Scott\xa0offers\xa0stark honesty about the growing pains,\xa0inner workings, and strategic choices they made along the way to grow a wildly successful and purposeful business. Best of all, they\u2019ve done this while maintaining the personality and soul of their overall mission.\xa0If you\u2019re a\xa0Healthpreneur\xa0that wants insight on recurring-revenue business models, tips for lasting success, and outsourcing for sustaining growth, tune in!\xa0

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In this episode, Scott\xa0and I discuss:\xa0\xa0

  • The inspiration for his company The Vegan Kind and how it all began\xa0
  • How his company markets and creates brand awareness\xa0
  • Handling rapid growth and knowing when to outsource\xa0
  • Leveraging social media for marketing and connecting with clients\xa0\xa0
  • Skills for lasting success and the importance of getting an early start\xa0

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1:30 \u2013\xa07:00\xa0- Scott\u2019s background and\xa0the\xa0beginnings of Vegan Kind\xa0\xa0

7:00 \u2013\xa013:00 - Brand awareness, marketing, and positioning\xa0

13:00 \u2013\xa019:00 -\xa0The\xa0evolution of The\xa0Vegan Kind;\xa0the\xa0business models,\xa0marketing, and facets\xa0

19:00\xa0\u2013\xa026:00 -\xa0Rapid growth,\xa0tackling problems, outsourcing, and leveraging social media\xa0

26:00 \u2013\xa028:00 -\xa0Expressing your business\u2019s soul and personality through social media\xa0\xa0

28:00 \u2013\xa032:00 -\xa0Skills necessary for lasting success; a drive to succeed and an early morning start\xa0

32:00 \u2013 40:00 - The Rapid Five\xa0

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