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Today we\\u2019re\\xa0on the 74th\\xa0episode\\xa0of the\\xa0Healthprenuer\\xa0Podcast. I am chatting with\\xa0Aaron Hinde,\\xa0sports chiropractor turned President and Co-Founder of LIFEAID, the beverage company that is the official sponsor of the CrossFit Games. I met Aaron five or six years ago, and man, how his company has scaled and succeeded since then!\\xa0

Aaron was inspired to start LIFEAID when he realized that all the energy drinks out there \\u2013 while cool, sexy, hip, and perfectly-branded \\u2013 are filled with junk and just plain bad for you.\\xa0Makes sense, right? What\\u2019s cool is that, to this day, Aaron and his company haven\\u2019t budged on their commitment to clean, functional products. This integrity hasn\\u2019t gone unnoticed, and the numbers prove it.\\xa0\\xa0\\xa0

Through this growth, Aaron has learned some\\xa0key lessons\\xa0in hiring, \\u201cgoing big\\u201d (or not), cash flow, and ROI. He\\u2019s even made some game-changing realizations about himself as an entrepreneur and the people\\xa0he brings on the team. This episode is for any entrepreneur looking to scale their business while maintaining the integrity and quality of their offering. Tune in for priceless nougats of business wisdom topped off with a morning routine that has Aaron prepped for more great things to come!\\xa0

• The inspiration for LIFEAID\\xa0and how they became the CrossFit Games official sponsor\\xa0
• Standing for quality and functionality from the very beginning\\xa0\\xa0
• The challenges and successes when rapidly growing the company\\xa0

• How his role and hiring process has evolved over time\\xa0
• \\u201cGoing big,\\u201d taking on investors, and cash flow for stockholders\\xa0
• The start-up struggle to stay focused on ROI\\xa0\\xa0

5:00 \\u2013\\xa08:30 -\\xa0The mindset during product development: Cool, sexy, hip, functional, and clean\\xa0

8:30 \\u2013 11:00 -\\xa0Cash flow,\\xa0mentorship, and looking to\\xa0information marketers to sell online\\xa0

11:00 \\u2013\\xa014:30 -\\xa0Success through a B2B offer, seeing the customer\\u2019s perspective, and teamwork\\xa0

14:30 \\u2013\\xa020:00 -\\xa0Growth changing\\xa0Aaron\\u2019s role, their\\xa0hiring\\xa0process, and patience