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Welcome episode 73 of the\\xa0Healthpreneur\\xa0Podcast! Today,\\xa0we are going to be\\xa0chatting with Mike \\u201cPancakes\\u201d Whitfield!\\xa0(We\\u2019ll get into the pancake thing.)\\xa0Mike\\xa0is\\xa0an old buddy of mine who figured out a way to support others in the industry while selling a product of his own.\\xa0\\xa0\\xa0
In addition to\\xa0his Workout Finishers and Cardio\\xa0Afterburn\\xa0products, Mike is the author of the book \\u201cRise and Hustle: Transform Your Life Physically, Personally, and Spiritually in Just 90 Seconds a Day.\\u201d He walks the\\xa0walk\\xa0because he has lost \\u2013 and kept off \\u2013 115 pounds for over a decade.\\xa0\\xa0\\xa0
This episode is for any\\xa0Healthpreneur\\xa0who wants to know the secret to running a successful online business. Mike\\xa0gives\\xa0insider tips\\xa0on\\xa0crafting your \\u201chook,\\u201d the value of feedback and surveys, and how relationships can transform your business. If\\xa0you\\u2019ve ever felt\\xa0like your product launch\\xa0fell flat, or that\\xa0your audience\\xa0wasn\\u2019t\\xa0connecting with you or your product\\xa0as much as\\xa0you believe they should, tune in.\\xa0Mike\\u2019s advice is pure\\xa0gold that\\u2019s sure to sweeten your conversions.\\xa0\\xa0
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In this episode, Mike\\xa0and I discuss:\\xa0\\xa0
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1:00 \\u2013\\xa04:00 -\\xa0Introduction and where the \\u201cPancakes\\u201d came from\\xa0
4:00 \\u2013\\xa07:00 -\\xa0Workout finishers and complementing other people\\u2019s existing products\\xa0
7:00\\xa0\\u2013\\xa08:30 - Overcoming the challenges of sales copy\\xa0
8:30 \\u2013\\xa012:30 -\\xa0Figuring out \\u201cthe hook,\\u201d\\xa0the value of\\xa0feedback\\xa0
12:30 \\u2013\\xa015:00 -\\xa0Unforeseen challenges: Discovering the obstacle and the solution\\xa0\\xa0
15:00 \\u2013\\xa018:30\\xa0\\u2013\\xa0Appealing to the right\\xa0audience\\xa0\\xa0
18:30 \\u2013\\xa027:00 -\\xa0Tenacity,\\xa0establishing relationships, and consistency to build longevity\\xa0
27:00\\xa0\\u2013\\xa029:00 \\u2013 The Rapid Five\\xa0