69 - The Golden Rule of Marketing (How to Share a Message That People Actually Care About)

Published: March 12, 2018, 7 a.m.

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Happy Monday! We are back with another solo round of the Healthpreneur Podcast, where I\\u2019m going to be talking to you about \\u201cEmotion Inventory.\\u201d

What is \\u201cEmotion Inventory\\u201d and why is empathy so important in marketing? Well, \\u201cEmotion Inventory\\u201d is a tool to get you inside your prospect\\u2019s shoes to really understand their thoughts, feelings, and desires so you can be empathetic towards their problem.

We\\u2019re going to look at examples of how to relate to your clients\\u2014and how not to\\u2014so you can create a true bond with your perfect client. After this quick episode you\\u2019ll walk away with a simple mission that\\u2019ll create a true difference in your clients\\u2019 lives and your business.

1:00 \\u2013 4:00 - The importance of empathy in marketing.\\xa0

4:00 \\u2013 6:00 - Examples of a missed connection with the audience.\\xa0\\xa0

6:00 \\u2013 9:00 - Examples of knowing your audience and understanding their pain point.\\xa0

9:00 \\u2013 12:00 - Relating to your audience through empathy.\\xa0

12:00 \\u2013 14:00 - An opportunity for training and upleveling your business.\\xa0

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