BROADCASTS.com

b'

Today on the Healthpreneur podcast we\\u2019re going to jump into the ins and outs of the product-based business world with Kevin Gianni. If you\\u2019ve never heard of Kevin, he is the head visionary, CEO, and co-founder of Annmarie Skin Care, a hugely successful all-natural skin care line.

Kevin transitioned from a virtual business to a product-based business after traveling around in a \\u201cKale Whale\\u201d...tune in to find out what that\\u2019s all about. In many ways, Kevin isn\\u2019t your traditional entrepreneur; he\\u2019s got an interesting stance on business plans, goals, and expectations that may surprise you. Despite having no experience in the world of product sales, Kevin has learned by experience and mistakes; even having kids has changed the way he conducts business.

If you\\u2019re an entrepreneur looking to get your nose into a product business, this episode will really hit home and provide you with some priceless wisdom. If you find yourself getting bored and wanting to start something new, you\\u2019ll find some much needed gems that\\u2019ll steer you in the right direction. There are some things that we often (painfully) learn by experience, and we\\u2019re going to talk about some ways that you can avoid some of these pain points for yourself. I related to Kevin in so many ways during this episode, and I think you will, too.

In this episode, Kevin and I discuss:

• Managing expectations, building business plans, and setting goals.
• The entrepreneur\\u2019s tendency to create excitement and \\u201cdrama.\\u201d
• The differences between an information and product-based business.
• Challenges, mistakes, and advice for product-based business owners.
• Leveraging a mature business to grow a new one.
• The product side of business and determining the market\\u2019s pain points.

4:00 \\u2013 8:00 - Backstory and the beginnings of Annmarie Skin Care

8:00 \\u2013 17:00 - Managing expectations, getting bored, business pros and cons

17:00 \\u2013 23:00 - Challenges, advice, and leveraging businesses

23:00 \\u2013 27:00 - Product sales and FDA protocol

27:00 \\u2013 29:00 - A mistake and its cost: The importance of keeping passwords secure

29:00 - 35:00 - The Rapid 5 & Bonus Question