41 - The Secrets of Writing Copy That Compels People to Buy with Jon Benson
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Welcome back to the Healthpreneur Podcast! Today we have a rehashed episode from a previous podcast of mine. It\\u2019s with a friend of mine named Jon Benson, who is the creator of the video sales letter.
You\\u2019ve definitely seen some video sales letters online. Jon created the idea and he has been collectively responsible for billions and billions of dollars in online purchasing. He is an amazing copywriter\\u2014one of the most highly sought after in the world\\u2014and will be sharing a ton of tips with us about marketing and copywriting.
Whether you are an experienced copywriter or you\\u2019ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode. Jon and I will dive into copywriting, sales pages, big ideas, and product creation. He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results.
In this episode, Jon and I discuss:\\xa0
- The power of copywriting.\\xa0
- The most common initial mistakes that marketers and entrepreneurs make.\\xa0
- What makes people do what they do.\\xa0
- The various steps of product creation.\\xa0
- What makes a good book title.\\xa0
- Page counts\\u2014why less is often more.\\xa0
4:00 \\u2013 13:00 - The most common initial mistakes\\xa0
13:00 \\u2013 22:00 - The big idea\\xa0
22:00 \\u2013 28:00 - The product\\xa0
28:00 \\u2013 36:00 - Book titles\\xa0
36:00 \\u2013 40:00 - Yuri\\u2019s take\\xa0