28 - How the American Posture Institute Grew From Local Italian Clinic to Monster Online Business with Dr. Krista Burns
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Hey Healthpreneurs, today we\\u2019ve got a great guest on the podcast. Her name is Krista Burns and not only is she a great friend of mine, but she also runs The American Posture Institute with her partner, Dr. Mark Wade. If you haven\\u2019t noticed, their institute has become a really big deal in our space.
Krista is going to share how she and Mark created the American Posture Institute\\u2014I don\\u2019t want to give too much away, but it didn\\u2019t actually start in America, which is cool.\\xa0
As a little background info, Krista is a certified postural neurologist, certified posture expert, a doctor of chiropractic, and she has a PhD in global health policy. So, she has a few qualifications. She is also a highly sought-after speaker and author of the textbook, The Posture Principles. Her goal is to inspire audiences worldwide to understand the importance of posture\\u2014which, as you may know, is declining rapidly with the speed of technology.
This episode is jam-packed with tons of great tips, and Krista is going to dive into some really cool stuff involving Facebook, unique skills, and really sticking with the core of your business.
In this episode, Krista and I discuss:\\xa0
- Her international beginnings in the world of posture\\xa0
- Lecturing and teaching in a second language\\xa0
- How posture has become an increasingly hot topic\\xa0
- Facebook ads, communication best practices\\xa0
- Honing in on your unique skill\\xa0
- Raving fans\\xa0
4:00 \\u2013 12:00 - The hero\\u2019s journey\\xa0
12:00 \\u2013 16:00 - Treatment vs. prevention\\xa0
16:00 \\u2013 25:00 - Videos, list building, engagement\\xa0
25:00 \\u2013 31:00 - Getting back to your core and engaging your raving fans\\xa0
31:00 \\u2013 36:00 - The Rapid Five questions\\xa0
36:00 \\u2013 40:00 - Yuri\\u2019s take\\xa0