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Our guest today is Anthony Balduzzi\\u2014an awesome guy that I actually call \\u201cthe modern-day Superman.\\u201d I met Anthony a while ago, when he was in school for his naturopathic doctorates degree and starting his online business at the same time.

He holds dual degrees in nutrition and neuroscience from the University of Pennsylvania, as well as a doctorate in naturopathic medicine. Oh, and he\\u2019s also a national champion bodybuilder. If you\\u2019re someone who says, \\u201cOh, I don\\u2019t have time to do xyz,\\u201d Anthony will show you that there are no excuses.

Anthony is a men\\u2019s health, weight loss and muscle-building expert, and he exclusively serves busy fathers over forty. Yes, it is a niche market\\u2014and you\\u2019re going to find out why that has been so important to him. And you\\u2019ll get a ton of other nuggets of advice on the way.

In this episode, Anthony and I discuss:

• How to block time when life gets hectic.
• Why every business owner needs to think about their vision.
• Niche markets.
• Getting people to see your work.
• Facebook and SEO.
• Pros and cons of bootstrapping.

4:00 - 10:00 - Anthony\\u2019s story\\u2014perseverance and a whole lot of work.

10:00 - 15:00 - Bootstrapping.

15:00 - 19:00 - The vision: What kind of business do I want to run?

19:00 - 23:00 - The benefits of a niche market.

23:00 - 28:00 - Challenges with content\\u2014a lack of eyeballs.

28:00 - 31:00 - Marketing funnels.

31:00 - 32:00 - Building leverage.

32:00 - 38:00 - Rapid-five questions