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What\\u2019s up, Healthpreneurs? I\\u2019m excited to bring you a special guest today. Cody Burch is a marketing, sales funnel, and Facebook ad expert who helps clients create and maximize a results-driven marketing strategy. He\\u2019s the one who helps our clients build out their tech.

Cody\\u2019s been transforming businesses for a long time. His company, Red Anchor Marketing, specializes in funnels and ads so entrepreneurs don\\u2019t have to worry about integrations, set-up, and management. His live event is coming up and is perfect for anyone wanting to demystify this component of their business.\\xa0

Cody knows the nine things to look for when healing a sick funnel that isn\\u2019t providing the results you want. He\\u2019ll teach exactly how to determine what isn\\u2019t working and will explain how to turn metrics into actionable improvements. Listen in to learn how message, market, and mechanism fit into a successful system, and learn how to take action now.

In this episode, Cody and I discuss:

• How to diagnose a sick funnel.
• The metrics to look for when running an ad campaign on Facebook.
• Where message, market, and mechanism fit into a successful system.
• The nine components of a successful funnel and how to fix broken ones.
• Dialing into your prospective client\\u2019s pain.
• The value of case studies, testimonials, and empathy in marketing.
• His upcoming event and who it\\u2019s for.\\xa0

01:00 \\u2013 04:00 - Introducing Cody Burch and his expertise

04:00 \\u2013 09:00 - The One Hour Funnel and the symptoms of a sick funnel

09:00 \\u201314:00 -\\xa0 Identifying what to expect with opt-ins and click-throughs

14:00 \\u2013 24:00 - The nine areas of a successful funnel

24:00 \\u2013 28:00 - Being clear and empathetic in your messaging

28:00 \\u2013 Some practical takeaways and his upcoming live event