218 - Client Deep Dive: The Secret to Overcoming Your Fear of Charging More

Published: Feb. 22, 2019, 8 a.m.

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Welcome to the show, Healthpreneurs! We\\u2019ve got a special guest on the show for you today for our Client Deep Dive segment. Susan Gleaton is a registered dietician with an integrative and functional nutrition background. She helps her client overcome the inconvenience, overwhelm, and anxiety related to GI and digestive disturbances by getting to the root cause and fixing it.

Her main concern is her mindset around charging premium pricing. She feels like she\\u2019s always wanted to help those in need \\u2013 whether they can pay what she\\u2019s worth or not \\u2013 and finds herself losing confidence when charging more.

Remember, people will find a way to pay for what they need \\u2013 if they believe they need it and are feeling the pain of not making a change. \\xa0And, the greater the investment, the more likely you are to get clients that are truly committed. It\\u2019s a win-win. Tune in to hear how Susan (and you!) can get paid what you\\u2019re worth and deliver the best results.

In this episode, Susan and I discuss:

  • Her mindset around charging clients what she\\u2019s worth.
  • The cost of a client\\u2019s pain.
  • Why not doing anything is the real cost of inaction.
  • How to frame a high price to your client.
  • How to describe what you do.
  • How she feels about our program.\\xa0

1:00 \\u2013 6:00 - Introducing Susan and her biggest issue

6:00 \\u2013 9:00 - Breaking down how to frame your price

9:00 \\u2013 14:00 - A roleplaying example and making the best program for your client

14:00 \\u2013 19:00 - Spending more, serving more, charging more

19:00 \\u2013 22:30 - Being able to describe what you do well

22:30 \\u2013 24:30 - The doorway to starting a conversation with a prospective client

24:30 \\u2013 27:30 \\u2013 How Susan has benefitted from our program.

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