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What\\u2019s up, Healthpreneurs? Hold your breath, because it\\u2019s time for another Client Deep Dive! Chelsea Thiede is a food scientist, nutrition therapy practitioner, and training integrative nutrition with a passion for children\\u2019s health. She specializes in helping parents of kids with ADD/ADHD through her compay, Momma Bear Naturals, LLC.

In today\\u2019s episode, Chelsea and I break down her model and proprietary process. We also riff on meeting your audience where they are and using the appropriate lingo to do so. Many Healthpreneurs tend to overuse technical language and forget that their audience is not the expert on the subject.

She\\u2019s got a unique model and niche market and is getting clear on how to effectively communicate with them. Tune in to hear exactly how she\\u2019ll do that and increase her conversions in the process. Chances are, you could always use a bump in your conversion rate, too!

In this episode, Chelsea and I will discuss:

• Her webinar big idea.
• What she focuses on and why it\\u2019s contrarian.
• Why it\\u2019s important to name your process.
• How to become a thought leader.
• Language that people can understand.
• Laying out your model and showing people the good/bad consequences of using it.
• Increasing conversions.

1:30 \\u2013 4:00 - Introducing Chelsea, her business, and her webinar

4:00 \\u2013 7:00 - Getting people to buy-in to your philosophy and building your model

7:00 \\u2013 13:30 - Building out your proprietary process and why it\\u2019s important

13:30 \\u2013 17:30 - Chelsea\\u2019s three secrets and using \\u201clingo\\u201d to meet people where they are\\xa0

17:30 \\u2013 21:00 - When a funnel may not be appropriate; the consequence/benefit breakdown

21:00 \\u2013 24:00 - When you\\u2019ll get higher conversions \\u2013 and when you won\\u2019t