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Hi guys, and welcome back to the Healthpreneur Podcast! Today, we\\u2019re doing another Client Deep Dive with our close friend and client Kate Vidulich. She started out by selling eBooks and doing third-party affiliate sales, then she did one-on-one trainings, and now she\\u2019s almost exclusively online.

Her biggest struggle right now is maintaining the mindset for the long game. Sound familiar? So many of us hesitate when it comes to making investments now that we won\\u2019t immediately benefit from until later. But with a growing business comes growing expenses. It\\u2019s inevitable.

These episodes are to show you real-life issues that other entrepreneurs in our space are going through. My hope is that, by working through their issues on the show, you benefit, too! So, tune in and look for nuggets of wisdom that you can apply in your business today.

In this episode, Kate and I discuss:

• The mindset for the long game.
• Being ok with \\u201cno\\u201d and being selective.
• The products she sold then and now.
• Reinventing yourself and your positioning.
• Testing audiences and getting data with your Perfect Client Pipeline.
• Growing your income by growing your expenses and mitigating risk.

2:30 \\u2013 8:00 - Introducing Kate and her business

8:00 \\u2013 11:00 - Transitioning from small sales to big impact

11:00 \\u2013 20:30 - Learning how think and strategize for the long-term

20:30 \\u2013 25:00 - Scaling slowly and intelligently

25:00 \\u2013 28:30 - The inevitability of growing expenses and knowing what you want

28:30 \\u2013 34:00 - Business as cyclical and the power of mindset