201 - How to Create a Category of ONE in The Competitive Health Industry
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Welcome to the Healthpreneur podcast! Have you ever wondered how you\\u2019re supposed to stand out from everyone else doing the same thing? The reality is that our industry is huge \\u2013 and growing.
Today I\\u2019m going to talk about how to stand out from the crowd. And the trick is not to even compete. Let me explain. You\\u2019ve got to create your own category. By doing that, you\\u2019ll instantly be number one. It\\u2019s that simple.
I can\\u2019t express how important it is to make your own category in our industry. It\\u2019s just too saturated not to. So, tune in and take notes as I walk you through exactly what you must do to shortcut your way to the top. \\xa0
1:00 \\u2013 4:00 - Climbing the mountain of success
4:00 \\u2013 9:30 - Two ways to differentiate yourself from the crowd
9:30 \\u2013 13:00 - Why your price must match the value of your offer
13:00 \\u2013 16:30 - Why certifications, accreditations, and classes aren\\u2019t everything
16:30 \\u2013 18:30 - A client example
18:30 \\u2013 22:00 - Serving yourself first to help your clients better
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