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How\\u2019s it going, Healthpreneurs? Yuri here on the 200th episode of the Healthpreneur podcast. Crazy, right? Today, we\\u2019re doing another Client Deep Dive. Ali Brigham is one of our Health Business Accelerator clients and proud owner of Charlotte Nutrition and Wellness.

She\\u2019s been working on perfecting her Facebook ads. By reading the analytics and clarifying her message, she\\u2019s already getting traction from the ads that she\\u2019s put out. Her Perfect Client Pipeline is starting to funnel \\u2013 and she\\u2019s pumped.\\xa0

The trick is catching people\\u2019s attention so they relate to the problem you can solve. And to do that, you\\u2019ve got to be crystal clear with your message and philosophy. Tune in to hear the tweaks Ali made to improve her ads and serve her clients better than ever before.

In this episode, Ali and I discuss:

• The best angle for her Facebook ads.
• Facebook ad analytics.
• Getting her message and philosophy across.
• The language that gets people\\u2019s attention.
• Her business and growth goals.
• What she\\u2019s doing to improve her marketing.

2:00 \\u2013 7:00 - Getting comfortable with Facebook ad analytics and messaging

7:00 \\u2013 13:30 - Knowing what you stand for and what you stand against

13:30 \\u2013 16:00 - Creating discussions with your message

16:00 \\u2013 22:00 - The standardized funnel and how to catch people\\u2019s attention

22:00 \\u2013 25:00 - Ad copy, tools, and Ali\\u2019s goals for the new year

25:00 \\u2013 32:00 - Getting out of her comfort zone to grow and serve