198 - How to Niche Down and Find Your Target Market
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We\\u2019re back at it on the Healthpreneur podcast! Welcome! Today\\u2019s topic is a tough one. I\\u2019m going to be talking about how to niche down and find your target market. This question comes up often, and it can be difficult not to try and be everything to everyone.\\xa0
The truth is, there\\u2019s a lot of people doing what we do. But you can do it better if you hone in on who you want to work with. If you focus on them and their specific needs, the people you want will be attracted to you. Then, you can specialize your product and offer it to groups that have the same problem.
This episode, I\\u2019ve got some questions for you that\\u2019ll help you narrow down your niche and target market. Why? Because you can\\u2019t be everything to everyone, and if you don\\u2019t niche down, you\\u2019ll be nothing to no one. So, listen in and grab a pen because it\\u2019s time to start 2019 with a bang!
1:00 \\u2013 3:00 - Why it\\u2019s important to zero in on your perfect client
3:00 \\u2013 5:00 - How we help our clients find their target market
5:00 \\u2013 9:30 - The questions to ask yourself to find your niche and target market
9:30 \\u2013 13:30 - Client examples and why niching down works
13:30 \\u2013 15:30 - A summary
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