BROADCASTS.com

b'

Welcome back, Healthpreneurs! I\\u2019m very excited for today\\u2019s guest, Jason Maxwell, because he\\u2019s a fellow Canadian doing some amazing things in our space. We\\u2019re going to discuss Instagram because it is the most powerful social platform today \\u2013 and Jason\\u2019s a master when it comes to Instagram marketing.

We\\u2019ve seen a complete nosedive when it comes to email and, let\\u2019s face it, no one\\u2019s giving business cards away these days, either. Stories are the new email. You can see your open rates, click-through rates, and track how well your content is working.

The future is in multi-channel marketing and messaging. And Instagram is a big one that can help you take your business and visibility to the next level \\u2013 fast. So, grab a notebook, take a seat, and tune in to get some advice that\\u2019ll be actionable immediately.

In this episode, Jason and I discuss:

• Why being on Instagram is a must.
• How to get the ball rolling on Instagram.
• What content to share and why the medium matters.
• How often to post and reading the metrics.
• His success with graphics and the value of the caption.
• How to use Instagram stories and IGTV.

1:30 \\u2013 4:00 - Introducing today\\u2019s topic

4:00 \\u2013 8:30 - The first steps to get traction on Instagram and reading the metrics

8:30 \\u2013 13:00 - How Jason got started and gained followers

13:00 \\u2013 16:00 - The importance of the image and caption

16:00 \\u2013 23:00 - Jason\\u2019s 4 pillars, growth, and infographics \\xa0

23:00 \\u2013 33:30 - Instagram stories and IGTV

33:30 \\u2013 38:30 \\u2013 The Rapid Five