18 - Bringing a Disruptive Fitness Technology to Market with Mark Alexander
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On today\\u2019s episode of the Healthpreneur Podcast, we\\u2019ve got a special guest. All of our guests are special, but our guest today has actually been invited by NASA on multiple occasions to advise them on strategic countermeasures for long term space flight\\u2014which is pretty crazy, right?\\xa0\\xa0
His name is Mark Alexander and he is the creator of ARX Fitness Technology. ARX is a weight-lifting system that uses motors instead of gravity\\u2014and it is taking the world by storm, having already been adopted by a lot of the leading bio hackers in our space.
We\\u2019re going to talk about how Mark developed this technology, why he developed it, some of the challenges he\\u2019s faced, and how he was able to make it into a success story. If you have an idea for a product or a service, or if you\\u2019re thinking about how to position yourself in the marketplace\\u2014there is some great wisdom in this interview that you definitely don\\u2019t want to miss.
In this episode, Mark and I discuss:\\xa0
- What adaptive resistance technology is all about\\xa0
- Efficiency\\xa0
- How to educate effectively\\xa0
- The simpler, the better\\xa0
- Creating a product vs. selling a service\\xa0
- The death of the big gym model\\xa0
04:00 - 9:00 - The creation of ARX