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Welcome to the show, Healthpreneurs! Today, I\\u2019m chatting about psychology versus platform with my results coaches Jackie and Amy. We\\u2019ve realized that a ton of people are hung up on the platform they\\u2019re using to reach their clients. Really, they should be more concerned about understanding the psychology behind their strategy.

Any good program should be platform agnostic. This means that the strategy a program teaches should focus on the psychology that works to reach clients, not the vessel you use in which to do so. The only thing that is certain is change, so you can bet the internet and its platforms will change, too.

But, in the meantime, don\\u2019t get distracted by other platforms. Stick to what works and evolve when it\\u2019s time. Tune in to get the scoop on where to fish, how to do it, and why an authentic message will always reap the best results \\u2013 whether the pond changes in the future or not. \\xa0

In this episode, Jackie, Amy, and I discuss:

• Whether to focus on psychology or platform.
• Why psychology comes before platform.
• Why any good program is platform agnostic.
• Certain change, evolving platforms, and fishing where the fish are.
• Finding your clients on the best platform while remaining authentic.

1:00 \\u2013 3:00 - What we help people deploy

3:00 \\u2013 9:00 - Why knowing your audience and how they think is key

9:00 \\u2013 13:30 - What to do when your strategy needs to change

13:30 \\u2013 17:00 - Since change is certain, adjust accordingly to best relay your message

17:00 \\u2013 21:00 - Ignoring false beliefs to get what you want and finding clients now

21:00 \\u2013 25:00 \\u2013 Sticking to the pipeline and then building your brand