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Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly.
When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of \\u201cThe 60-Second Sales Hook,\\u201d and founder of Copy Chief, a thriving community of the world\\u2019s top online marketers.
Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product.
In this episode, Kevin and I discuss:
\\xa03:30 \\u2013 9:00 - Kevin\\u2019s 60-second Sales Hook and joke formula
9:00 \\u2013 14:30 - The formula for marketing and answering \\u201cWhat do you do?\\u201d
14:30 \\u2013 20:30 - The power in creating terminology
20:30 \\u2013 22:30 - Bullet writing and when to write your headline
22:30 \\u2013 26:00 - Content formula: Concept, authority story, example, and 3 action steps
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