169 - What Your Clients Are Really Buying
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What\\u2019s up, guys? Welcome to the Healthpreneur podcast. Do you want to know what your clients are really buying? It\\u2019s not the service or product you\\u2019re selling, it\\u2019s the outcome. If they\\u2019re unconvinced that they\\u2019re going to get the outcome they want, they\\u2019re not going to buy.
Clients buy the certainty that your outcome is going to work. To invest in you and your product, your client must feel your confidence first. If you\\u2019re uncertain about yourself, your product, or your prices, that doesn\\u2019t speak much about what you\\u2019re offering, does it?
If you waver because you feel your product doesn\\u2019t work or you\\u2019re charging too much, you\\u2019ve got some things to think about. Join us on today\\u2019s show to dissect what\\u2019s holding you back and figure out what to do about it.
1:00 \\u2013 4:00 - What people are really buying
4:00 \\u2013 7:00 - Why certainty is key \\u2013 especially when charging premium prices
7:00 \\u2013 9:30 - Excitement and fear when investing
9:30 \\u2013 12:00 - What\\u2019s holding you back and what to do about it
12:00 \\u2013 15:00 \\u2013 Getting what you want by believing in yourself
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