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It\\u2019s that time again on the Healthpreneur Podcast! That\\u2019s right, another solo round! Today I\\u2019m going to fill you in on the five truths about online marketing in 2018...and beyond! So, sit tight, turn up the volume, and get ready for some truth bombs that are headed your way.

First, to be clear, marketing is not evil \\u2013 it is necessary. It helps people get where they want to be through education and exposure to the tools that\\u2019ll help them get there. With that said, I\\u2019ll explain why paid advertising is a must, why email marketing is dying, and why you must share your beliefs in content that you offer your tribe.

And the truths about online marketing don\\u2019t just apply online. You must invest time offline \\u2013 that\\u2019s right, step AWAY from the computer \\u2013 to build your online presence. Finally, you must become a master at the skill of direct response to captivate and enroll clients. Regardless of your business type, online marketing is critical in today\\u2019s day and age. Tune in and discover how you can use it to your advantage.\\xa0

1:00 \\u2013 4:30 - What you need to know to succeed and the importance of marketing

4:30 \\u2013 9:00 - Paid advertising is a must and email marketing is dying

9:00 \\u2013 11:00 - Sharing your beliefs and creating content for your tribe

11:00 \\u2013 13:00 - Spending time offline to build your presence online

13:00 \\u2013 16:30 - Mastering the fundamentals of direct response

16:30 \\u2013 What to do if you need help predictably bringing clients into your business