149 - The Shady Side of the Dietetian Industry with Cassie Bjork

Published: Sept. 14, 2018, 7 a.m.

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You know what time it is, Healthpreneurs! It\\u2019s time for another great episode featuring another incredible guest. Our guest today is Cassie Bjork, an industry leader in weight loss, speaker, and international best-selling author of the book, \\u201cWhy Am I Still Fat: The Hidden Keys to Unlocking That Stubborn Weight Loss\\u201d.

Cassie has helped thousands of people achieve healthy bodies without starving or skipping meals, but rather by eating foods that fuel effective and sustainable weight loss. Her teachings have been adopted worldwide, and she\\u2019s spread her message through major publications and media outlets.\\xa0

Cassie has an amazing passion for helping people and getting them results, so she\\u2019s not afraid to shine a light on some of the weird, money-driven things that she witnessed when she was in that world. Listen in as Cassie tells us why she let go of her dietician license, and why, surprisingly enough, she\\u2019s more aligned with her mission and herself now more than ever.\\xa0

In this episode, Cassie and I discuss:

  • Significant problems in the industry, credentialing process, and governing boards.
  • Why what she teaches goes against what she learned in dietician school \\u2013 and works.
  • How she handled a big branding and identity shift.
  • Getting through things and moving on when it\\u2019s time.
  • How things don\\u2019t \\u201cjust happen.\\u201d
  • Delegation, social media, automation, and freedom.

4:30 \\u2013 13:00 - Why she stepped away from the \\u201cdietician\\u201d and what she\\u2019s doing now

13:00 \\u2013 21:00 - Some of the strange things and relationships in the industry

21:00 \\u2013 28:30 - Discovering who you are and what you stand for \\u2013 but the journey isn\\u2019t easy

28:30 \\u2013 35:00 - Delegating what you don\\u2019t like and keeping what you do

35:00 \\u2013 40:00 - How Cassie used social media and content to grow her business

40:00 \\u2013 56:00 \\u2013 The Rapid Five

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