146 - How Mission-Driven Marketing Can Drive Your Business Forward

Published: Sept. 7, 2018, 7 a.m.

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In this episode of the Healthpreneur Podcast, we are going to be talking with James Schmachtenberger (I love that last name!).

James is one of the founders of the Neurohacker Collective, as well as an entrepreneur, educator, and social activist in the wellness and technology fields. His company developed and produce a product called Qualia, which is a groundbreaking tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities.

He also managed a book company in his teens and owned and ran a naturopathic college when he was just 18!

I had a great conversation with James in this episode. We discussed how your upbringing can highly influence your business life and work ethic, how he wound up buying a college at 18 years old, and his best advice for anyone starting their own business. This is a big picture conversation where we talk about everything from the very beginning of starting a business through thinking about the long-term and what you want it to be in the future.

In this episode, James and I discuss:

  • James\\u2019 amazing entrepreneurial journey and what lessons he has learned along the way
  • Advice for people wanting to start their own company
  • How the Instagram model lifestyle isn\\u2019t sustainable in the long run
  • How an 18-year-old was able to purchase and run his own college
  • The purpose of business
  • The benefits of doing things with the long term in mind

1:00 - 3:00 - Introducing James.

3:00 - 5:00 - James tells us about his company \\u2018The Neurohacker Collective\\u2019, what they focus on, and the products they develop.

5:00 - 9:00 - James tells us the process his company takes when developing their amazing products.

9:00 - 12:00 - Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age.

12:00 - 14:30 - Key lessons that James learned from running a naturopathic college at 18 years old, and from being exposed and practicing transcendental meditation from an early age.

14:30 - 18:00 - How James bought a college when he was only 18.

18:30 - 23:00 - Advice that James would give to somebody that is starting their own company.

23:00 - 28:00 - Social media and why your goal should be impact over ego.

28:00 - 30:00 - Yuri\\u2019s quick analogy/lesson about Toronto FC and why it\\u2019s better to do things for the long-term.

32:30 - 33:30 - The Rapid Five.

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