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In this solo episode, I tackle the tough issue of how to charge what you\\u2019re really worth. I know this is important because I have a lot of clients that struggle with it. Most of what I talk about today is aimed at coaching, but it can apply to you even if you\\u2019re selling a product or information rather than coaching services.

Think about this: A Bugatti or a Rolls Royce is always way more expensive than other cars, right? This is not just because they are good-quality items, but because there is always a segment of the market that wants the best. They want the best experience, the best results, more certainty, more personalized attention. So if you have an awesome protein powder that everyone else is charging $40 for\\u2014charge $80. Why? When you charge at a premium, customers assume what you\\u2019re offering is premium! They assume it\\u2019s the best. And it should be\\u2014you have to offer a very high-quality product.

If you want to impact people, you can either go the route of magnitude, or the route of impact. Either sell cheaply to thousands, or sell to far fewer people for a lot more money. In the health and fitness space, most of us love working with people and want to change their lives. It\\u2019s so much more rewarding to enroll one person in your coaching program for $5,000 than to sell a book for $10\\u2014to 500 people.\\xa0

3:00 \\u2013 7:00 \\u2013 Do your best to not to compare yourself to anybody else.

7:00 \\u2013 15:00 \\u2013 Know the value of what you\\u2019re offering.

15:00 \\u2013 21:00 \\u2013 Raise your standards and think bigger.

21:00 \\u2013 24:00 \\u2013 Imagine your life with fewer clients paying you more!