143 - How Emily Lark Moved Through Fear to Sell 120,000 Copies of Her Back Pain Program

Published: Aug. 31, 2018, 7 a.m.

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Hi there, Healthpreneurs! We\\u2019re at it again with another awesome episode of the Healthpreneur Podcast. Today we\\u2019ve got the pleasure of talking with Emily Lark, the creator and owner of Back to Life, the complete healthy back system, and owner of a yoga studio.

Emily hasn\\u2019t always been savvy about copywriting, marketing, and the online space. But what she did to master those things has made all the difference for her business. She networked with people in the space, self-taught, and studied what was working for others. Instead of allowing fear and self-doubt to cripple her growth, she used them to drive her success.

Tune in to hear how Emily uses fear to propel herself forward in business and how she deals with the doubtful voice in her mind. Chances are that you\\u2019ll be able to take away some valuable nuggets of advice to reframe your mindset to get out of your own way, too.\\xa0

In this episode, Emily and I discuss:

  • The transition to online and what she did to learn and succeed.
  • Her information product and how she learned to market it.
  • The reaction to fear as a driving force for success.
  • Failure, negative thoughts, and perfection.
  • Pushing through challenging moments.
  • Failure and success.

3:00 \\u2013 9:30 - Emily\\u2019s journey from brick and mortar to online and her program

9:30 \\u2013 13:00 - Learning how to write copy and market

13:00 \\u2013 19:00 - How fear can be leveraged into a good thing that drives progress

19:00 \\u2013 25:00 - Combating the doubtful voice in the mind

25:00 \\u2013 30:30 - Belief-shattering moments and persistence

30:30 \\u2013 36:00 \\u2013 The Rapid Five

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