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Welcome to episode 140 of the Healthprener podcast. Today we\\u2019re going to discuss friendly marketing with David White. What is \\u201cfriendly marketing,\\u201d you say? Does there exist such a thing? The answer is yes, and there\\u2019s no one better than David to break it down for us.\\xa0

David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business.\\xa0

People are often on an emotional journey when they\\u2019re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination \\u2013 but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy. \\xa0

In this episode, David and I discuss:

• His three-part journey to where he is now.
• Tim Ferriss, Frank Kern, and the best ways to learn new things.
• The sucky things about unfriendly marketing.
• Examples of friendly marketing.
• A tip specifically for wellness experts.
• How David helps Healthpreneurs.

3:00 \\u2013 7:30 - David\\u2019s journey and what prompted him to do what he does

7:30 \\u2013 11:30 - Influencers and learning in David\\u2019s life

11:30 \\u2013 21:30 - Marketing when it\\u2019s done right: Friendly vs. unfriendly marketing

22:00 \\u2013 33:00 - Understanding your audience\\u2019s circumstances and addressing them; an analogy

33:00 \\u2013 39:00 - What Dorothy needs for her journey so she can get what she wants

39:00 \\u2013 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients