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We\\u2019re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products.

Surprisingly, Andy\\u2019s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world.\\xa0

Andy is a great example of someone who didn\\u2019t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey\\u2019s attention, how he used himself for beta-testing, and why his product\\u2019s branding is so unique.

In this episode, Andy and I discuss:

• The experience that inspired his vision.
• Why he declined chemical-laden topicals and searched for something natural.
• How he did his own research into effective, natural ingredients.
• How he synced up with Dave Asprey.
• Guerrilla marketing and production struggles.
• Passion, pursuing knowledge, and paralysis by over-analysis.

3:00 \\u2013 10:00 - Andy\\u2019s journey, experience, and inspiration

10:00 \\u2013 15:30 - His beta testing, recovery, and connection to Bulletproof

15:30 \\u2013 19:00 - Getting started and acting ASAP

19:00 \\u2013 22:30 - The passion and commitment required to excel and succeed

22:30 \\u2013 31:00 \\u2013 Creating a product that is branded for men, too

31:00 \\u2013 37:00 - The Rapid Five