138 - The Truth About Your Marketing

Published: Aug. 20, 2018, 7 a.m.

b'

Welcome to another solo round of the Healthpreneur Podcast! Today I\\u2019m going to talk about a topic many of us health experts hate \\u2013 marketing. WAIT! Don\\u2019t leave.

I know, I know; many of us think of marketing as slimy, salesy, and just not our thing. Well, guess what? Everything you put out there is marketing. Everything. Whether it\\u2019s a podcast, Instagram post, or conversation, it\\u2019s marketing. So, it is your thing. I\\u2019ll give you a second to let that sink in.\\xa0

Now, tune in to hear what marketing is, how it works, and why you need it to make the biggest impact in this world. Added bonus? With proper marketing, selling becomes almost unnecessary. Now there\\u2019s something we\\u2019d rather take off our plate, right?

1:00 \\u2013 4:00 - What is marketing and what should it do?

4:00 \\u2013 7:30 - Why it\\u2019s important to be congruent with your marketing

7:30 \\u2013 11:00 - Why good marketing makes selling almost unnecessary

11:00 \\u2013 14:30 - Pre-Suasion book example and takeaway

14:30 \\u2013 15:00 - How my marketing has worked for over a decade

15:00 \\u2013 17:00 - Why marketing is necessary and how my program can help

\\xa0

'