128 - How To Master the Media with 39-Time Dr. Oz Guest Dr. Michael Breus
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It\\u2019s time to wake up, guys, because\\xa0today\\xa0we\\u2019ve got The Sleep Doctor on the\\xa0Healthpreneur\\xa0Podcast!\\xa0Dr.\\xa0Michael Breus is a\\xa0Clinical Psychologist,\\xa0Diplomate of the American Board of Sleep Medicine, and\\xa0Fellow of The American Academy of Sleep Medicine, and he specializes in Sleep Disorders. He is on the clinical advisory board of The Dr. Oz Show, and has appeared on the show 39 times.\\xa0\\xa0
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Although his accomplishments make you\\xa0wonder if this guy even sleeps (he does, and he loves it),\\xa0he\\u2019s gone through great lengths to helps others optimize their sleep health\\xa0in an industry where voices and credentials like his own are rare. Although he claims to not be much of a businessman, The Sleep Doctor knew when to reach out for help and how to make his way into local, regional, then national media.\\xa0
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Dr. Michael Breus generously shares with us the steps he took to make it into national media and stay there. He didn\\u2019t just hustle; he created a game plan, stuck to it, and fostered relationships that were win-win. Tune in to hear Michael\\u2019s media secrets, his biggest blooper, and why it\\u2019s so important to \\u201cbe a good date.\\u201d\\xa0
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In this episode, Michael and I discuss:\\xa0
- How he got the name and URL \\u201cThe Sleep Doctor.\\u201d\\xa0
- Hiring a manager to get exposed and grow the business.\\xa0\\xa0
- The secrets to his media success.\\xa0
- His appearance on Oprah\\xa0and how it was a blooper turned pot of gold.\\xa0
- When Michael realized what he wanted to do and how media helps.\\xa0
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3:30\\xa0\\u2013\\xa08:00 -\\xa0The origins of the name \\u201cThe Sleep Doctor\\u201d\\xa0and positioning\\xa0
8:00 \\u2013\\xa018:00 -\\xa0How Michael\\u2019s business and brand\\xa0grew; \\u201cbe a good date\\u201d\\xa0
18:00 \\u2013\\xa024:00 -\\xa0Dealing with producers and solidifying media relationships\\xa0\\xa0
24:00 \\u2013 27:30 - Responding to adversity and how Michael\\u2019s response benefited him\\xa0
27:30 \\u2013 31:30 - The intersection between what you love and serving a gap in the market\\xa0
31:30 \\u2013 40:00 \\u2013 The Rapid Five\\xa0